![]() ![]() Using hashtags doesn’t have to be complicated, but there are some non-negotiables when it comes to implementing them into your content strategy.ġ. This is great for brands trying to connect with their target audience, as your content will appear in the hashtag’s discover feed.īeing noticed on the discover feed of the most popular hashtags on Instagram is a much harder feat to achieve, so opting for more refined, niche hashtags will increase your discoverability. You can place any word or phrase in front of a # and it will immediately become an interactive topic. Typically attached to the end of your captions, hashtags are essentially clickable and searchable topics that users can interact with to find similar content. Source: Robert Benjamin Youtube Channel Tips and best practices for using hashtags on Instagramīefore teaching you how to harness the power of the most popular hashtags on Instagram, it is first important that you understand how they work. If you are fortunate enough to be working with an I nstagram marketing agency, then you will have people to do the heavy lifting for you, but for the independent creators among you, this blog will not only reveal the most popular Instagram hashtags of 2023 thus far, but also how they work and our top tips for maximising their use. Use them correctly and your posts are more likely to be seen by people who will actually be interested in your brand and products.īut how do you know which hashtags to use? ![]() Though they may appear to just be words at the bottom of your screen, hashtags are proven to make or break your content strategy. Underestimating the power of a single hashtag is every marketer’s downfall. ![]()
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